Apple may be gearing up to raise prices across its upcoming iPhone lineup set to launch this fall, according to a report from The Wall Street Journal. While the price increase could be partly influenced by growing U.S. tariffs on Chinese imports, sources suggest the company is carefully framing the iPhone Price hike as being driven by new innovations and design enhancements instead.
Price Increase Framed Around Features, Not Tariffs
The company has reportedly chosen not to directly associate the price bump with ongoing trade tensions between the U.S. and China. Instead, internal sources familiar with Apple’s supply chain say the price shift may be justified through the introduction of advanced features and refined aesthetics in the upcoming models.
Despite not confirming any link to international trade policy, Apple is expected to face a $900 million cost impact in Q3 alone due to rising tariffs. As a way to cushion the blow, the company has started shifting more of its iPhone production to India, gradually reducing reliance on China-based manufacturing.
U.S.-China Trade Tensions in Flux
Although tariff-related costs remain high, recent developments between Washington and Beijing could offer temporary relief. Both nations agreed to a 90-day pause on imposing new tariffs, allowing space for further negotiation. The U.S. government has also announced tariff exemptions for key tech categories like smartphones, laptops, hard drives, and chip-making machinery. However, a 20% tariff on a wide range of Chinese goods remains in effect.
This leaves tech giants like Apple in a delicate position — balancing global supply chains while navigating shifting economic policies.
Ultra-Thin iPhone Likely in 2025
Apple is rumored to be unveiling an ultra-thin iPhone later this year, potentially as a part of the refreshed iPhone 16 lineup. The device is expected to showcase not only sleeker dimensions but also upgraded internals — a move that could help justify any price changes.
Big Redesign Targeted for 2027
Looking further ahead, Apple is said to be working on a bold redesign for the iPhone’s 20th anniversary in 2027. According to Bloomberg’s Mark Gurman, the company is exploring a curved, all-glass iPhone that would eliminate the notch or cutouts entirely — a major step forward from the iPhone X redesign introduced a decade earlier.
If successful, the 2027 iPhone could mark Apple’s most significant hardware transformation in years, aligning with its strategy of celebrating major milestones with innovative leaps in design.
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