The dynamics of India’s electric vehicle (EV) market are shifting rapidly. Once the undisputed leader, Tata Motors is now seeing its dominance challenged by the rapid growth of MG Motor India and Mahindra & Mahindra. With rising competition, innovative business models, and aggressive EV strategies, the Indian EV landscape is more competitive than ever.
MG’s Windsor EV Shakes Up the Market
MG Motor India has made a notable splash with its Windsor EV, India’s first electric vehicle to offer a Battery-as-a-Service (BaaS) rental model. This approach dramatically lowers the upfront cost for buyers, making the Windsor a compelling choice in the value-driven Indian market. Its affordability and futuristic appeal have quickly earned it a place among the most sought-after EVs in the country.
Mahindra’s Born-Electric SUVs Attract Urban Buyers
Mahindra is also emerging as a strong contender in the EV space. The launch of its BE.6 and XUV 9e SUVs has been met with enthusiasm. With bold design language and tech-packed interiors, Mahindra’s electric lineup is particularly resonating with urban, style-conscious consumers. The company’s sharp rise in EV sales is a testament to its growing relevance.
June 2025 EV Sales Snapshot
| Brand | Units Sold (June 2025) | YoY Growth | MoM Growth |
|---|---|---|---|
| Tata Motors | 4,664 | 2% | 1% |
| JSW MG Motor | 3,945 | 167% | -3% |
| Mahindra | 2,979 | 512% | 5% |
| Hyundai | 509 | 708% | -20% |
| BYD | 461 | 90% | -11% |
| Kia | 41 | 156% | 37% |
| Citroen | 80 | 66% | -35% |
Tata’s Market Share Drops Below 36%
Tata Motors sold 4,664 EV units in June 2025, a marginal improvement over the 4,590 units sold in June 2024. Despite this slight YoY growth of 2%, the company’s market share plummeted from 62.7% to 35.8% in just one year.
Tata’s modest MoM growth of 1% from May’s 4,599 units indicates stagnation amid increasing pressure from rivals. To recapture its lost market share, Tata is now relying on fresh offerings like the recently launched Harrier EV and the highly anticipated Sierra EV.
MG and Mahindra Show Strong Momentum
MG’s performance remained impressive, selling 3,945 units—up 167% YoY. Although there was a slight MoM dip of 3%, the brand continues to thrive on the success of the Windsor EV.
Mahindra, meanwhile, posted the strongest YoY growth of any brand, with a 512% surge, selling 2,979 EVs in June. Its consistent month-over-month growth (5%) reflects growing consumer confidence in its EV roadmap.
Other Players: Hyundai, BYD, Kia & Citroen
While still behind the big players, Hyundai’s Creta EV delivered 509 units, marking a 708% YoY jump, though sales fell 20% MoM. Chinese automaker BYD sold 461 units, and Kia and Citroen trailed behind with 41 and 80 units, respectively.
What’s Next for India’s EV Race?
The Indian EV market is evolving fast, and competition is intensifying. Tata Motors can no longer afford to coast on its first-mover advantage. With MG’s BaaS innovation and Mahindra’s futuristic SUV lineup, the EV battle is far from over. Tata’s upcoming models must deliver not just performance and efficiency—but also competitive pricing and features to stay ahead.
As EV adoption grows and new players enter the fray, the market is set for a dramatic transformation in the coming months.
